There’s something satisfying about pressing pause on your day with a face mask or a pair of eye gels. They’re quick, targeted, and let your skin soak up a concentrated dose of goodness while you relax with a book, film, or even just a quiet moment.
But while it’s tempting to pop one on whenever the mood strikes, there’s an art to applying them properly if you want to see the best results. Here’s your guide to making the most of masks and gels.
Sheet Masks

Sheet masks are about as simple as skincare gets, but a few small tweaks can help you get more from them.
- Start with a cleanse – always apply your mask to freshly cleansed skin so it can fully absorb the ingredients.
- Unfold carefully – smooth the sheet across your face, fitting it snugly around the contours of your nose and cheeks.
- Follow the timing – some formulas work in 5 minutes, others take up to 10. Always check the pack instructions.
- Don’t rinse – after removing, massage any leftover serum into your face, neck, and even hands for extra hydration.
💡 Pro tip: use the extra serum left in the packet to give yourself a mini massage – don’t let it go to waste.
Clay Masks
Clay masks can be a little messier, but they’re brilliant for detoxifying the skin and unclogging pores.
- Apply with a mask brush for even coverage (and cleaner fingers).
- Use lukewarm water to rinse off thoroughly once it dries.
- Limit use to once or twice a week, depending on your skin type, as they can be drying if overdone.
Eye Gels

Under-eye gels are effortless and effective, whether you’re fighting puffiness, dark circles, or just want to look more awake.
- Apply to clean, dry skin beneath the eyes.
- Position them carefully – rounded side towards the nose for dark circles, or facing outwards for puffiness and fine lines.
- Leave them on for 5–20 minutes (check instructions).
- Remove and gently tap in any remaining serum.
💡 Pro tip: Always use your ring finger when applying product to the under-eye. It is the weakest finger, so you’ll naturally apply a gentler touch.
How to Wear Eye Patches

FAQs
How long can you wear a face mask?
Most sheet masks should be worn for no longer than 20 minutes. After that, they can start to dry out the skin as the serum evaporates.
How long should you wear eye gels?
FlashPatch® Eye Gels work in just 5 minutes. In general, 5–20 minutes is plenty — leaving them on longer won’t improve results and could dry the skin.
When’s the best time to use a mask?
- Morning: for radiance and glow before makeup (try Illuminating Eye Gels or a brightening sheet mask).
- Evening: for repair and recovery (think Restoring Night Eye Gels or a hydrating hydrogel mask).
The Takeaway
Face masks and eye gels are simple to use but surprisingly effective when you apply them correctly. Whether it’s a clay mask once a week, a sheet mask before an event, or a quick set of eye gels before makeup, they’re easy ways to elevate your routine.
With the right application, your skin won’t just feel pampered — it’ll look brighter, smoother, and more refreshed too.